Direct Email Marketing is another medium in which to advertise your business. It can be used in conjunction with static advertising like magazine and newspaper ads, and, direct mail advertising like postcards, brochures, and letters.
The Difference with Direct Email Marketing is that it is ”alive” — that means you can change it often, track the responses, adapt and tweak it to accommodate those results, and it is of a more personal nature. Its more similar to a customer walking into your business and you are talking to them face to face.
Like all other advertising, it is not instant. You are cultivating relationships and discovering customer needs, while presenting your own business’s solutions to needs your customers may have. Describing those needs in an appealing and successful (‘call-to-action’) way is the reason we strongly suggest having your flyer professionally designed and set up specifically for email blasts.
Just like all relationships, email marketing takes time to establish a solid relationship. We suggest planning two or three email blast flyers that are sent over a determined period of time and tracking the results with a magnifying glass. We build fliers that link to specific parts of your website, so we can track interest in those different areas. We suggest campaigns that offer something free, to track interest in that area.
If you don’t have specific web pages that offer what you want your customers to know you have for them, we build special web pages that may link or not link to the rest of your website.
Direct email marketing is a powerful tool that is ready to wrap around your specific marketing need to reach your specific audience. We do all the work and you get effective leads for pennies per flyer.
Call or email us for a FREE consultation.
Isabel – 850.244.7353
studio@isabelsmith.com
www.EmailBlastFlyer.com
is a service of Isabel Smith Art and Design
www.IsabelSmith.com
