Its that old saying “It’s not the cost, it’s the value.”
Buying an email address lead from a reputable marketing company or your vendor or your organization may seem like a lot until you realize that the marketing company has made the investment to find your target audience and match their needs to what you offer. How much would it cost you to do that on your own?
Yet on the other hand, if you buy a mega-amount of email addresses, what percentage are really good email addresses. Its definitely an important question to find the answer to when working with a marketing company selling addresses. They will give you a percentage anywhere from 6% to 9%. It goes without saying to ask them for some kind of Spam Law verification too, especially written proof that shows how the email addresses are obtained.
Large lists, though looking like a great unit price, cost upwards and beyond a couple of hundred dollars to email per month. Expect to pay around $200 a month just to make two blasts for a list of 150,000 to 200,000 email addresses easily!
Joining organizations has benefits too. A group of people with similar interests become formidable when they join together. Networking is the biggest reason to join and with that networking ask the organization if members may communicate with one another via email. Don’t let the organization send your message within their template. That takes aways your individuality and unique way of delivering your message. Are we all wearing the same uniform, doing the same thing? No, of course not. Solve the issue by asking your organization to allow member the option to receive emails from other members or not. The simplest way for a member not to receive emails is to just not list their email address. And why should the organization bear the burden of creating unique marketing pieces for all their members? Yet, why would an organization be afraid to let their members communicate with one another in a personable way as can be done in a custom designed email blast flyer?
Direct email blast flyers are the most logical path to take for advertising.
Web Sites are a great way to gather email addresses. One important reason your web site is there is to explain what you do. You are making your sales pitch to the world and you know there are people out there that want to hear what you have to say about what you do. What other perfect reason would there be to have a subscription sign up on your website? You offer information, new products, sales, events — all through a tasteful and powerfully written email blast flyer.
Giving your web site visitors the option to receive more information from you only makes sense. Why not offer it? There is no law that says you must send an email every week, two week, month. Send an email to your list when you have something to say. It might be announcing a new product, a storewide sale, an event, or even a warning about a product.
Another great way is meeting people. Business card exchange, handshakes, guestbooks in your store, log books for charter boats, buses, tours, etc. “Name and email — And we’ll send you a flyer for our next trip, discount offer, etc.” If someone is already using your services, it’s pretty likely they will use you again, especially if you send out an occasional reminder. Why not offer them the choice of hearing from you again?
The real cost of an email addresss is how effective it is for you. We keep our lists at 6,000 because they are affordable to send and effective. Our top selling flyer, “The Works” is only $55. It includes flyer design, the blast, email management with follow up marketing, and an accompanying Adobe Acrobat PDF flyer you can print from your computer.
EmailBlastFlyer.com feels advertising is constant market research to find out information. When you send us your email addresses we are not only trying to sell what you offer through the unique flyer design, but we are also seeing who receives your flyer, who opens your flyer — so no matter what, our clients walk away with more knowledge about their market place. That’s reasonable cost plus real value.
What are your thoughts? We look forward to your comments!
Isabel
“Give Your Marketing A Boost” with www.EmailBlastFlyer.com
a service of Isabel Smith Art and Design
www.isabelsmith.com
Tags: Cost of Email Addresses, emailblastflyer, isabelsmith, unique custom flyer design
