We have found that businesses fall into two categories: Those who know exactly what they want to say and those who don’t have a clue.
For businesses that come to us for a flyer (www.emailblastflyer.com) and know who their target audience (the people who they want to interest in their product or service) are the same people who provide us with their content (the exact words they want on their flyer).
We never blast any flyers without our client’s approval – we always provide a proof. A proof is simply the way the flyer will appear in your email recipient’s browser. We ask you to check for typos in the content, layout accuracy, photos, links, email addresses — we ask you to make sure all the elements of your flyer are correct.
Ask any business that has gone through the process of identifying their target market and they will tell you that it is constantly being improved. The content takes time to develop. Listening to your clients will tell you much about what they want from you, and that goes for www.emailblastflyer.com too. We help everyone!
Our passion is to get you leads. We figure if you found us, you are interested and that makes us eager to serve you.
If you don’t know what a target audience is, we help you identify it simply and in your words. When we work with a client like this, we provide a draft of their content.
A draft is content www.emailblastflyer.com composes for a client from scratch. Just because we love helping new businesses get business, doesn’t mean we create an entire marketing program for free. We understand our clients don’t want us to work for free either. We created this blog to unravel some of this confusion.
Since we help everyone who comes to us, when does a new business understand the line that is crossed from ”content” to ”draft” — and if the new business has not even considered what their target audience is — how do they know when they have crossed from “customer service” to “consulting”?
We try to explain it here in our blog:
We are just one part of your business’s entire advertising program. A new business, we believe as a general rule, should have a logo, a business card, a web site/web presence and some kind of advertising (ads, email, direct mail, etc.) Isabel Smith Art and Design (www.isabelsmith.com) specializes in graphic-to-print and web design and www.EmailBlastFlyer.com specializes in direct-email marketing. The idea is to be a fisher of new clients by throwing a net out into the market place and reaching as many people as possible within your budget. The EmailBlastFlyer.com is a perfect answer for one spoke of this wheel.
So when we create a draft proof, we are creating a first time effort in describing a new client’s business services/products to their target audience and as effective as it may be, eventually it will be revised and honed down to an incredibly effective advertising instrument, especially if its the first time the business has advertised at all. So, if our client wants a revision, it costs more.
If our client approves of the draft proof, we go ahead and blast it. Most client’s agree that our first attempt is better than what they could have thought up, because we are basing this draft on a person-to-person telephone conversation with the client. We ask questions about our client’s business and then we write. Most client’s can and do talk about their business. Talking is a lot easier than writing, for most.
When our client’s return, this first flyer becomes the foundation and inspiration they research their business content for the next flyer. This process is especially true for businesses introducing new products to potential buyers. Then our new client becomes a seasoned business and we offer even more ideas on how to reach their target audience with the power of direct-email marketing.
What an effective way to advertise. Emails allow you to reach many people for the cost of one postage stamp. You can send them photos, downloadable documents, links to emails and websites — all in advertsing your service/product.
EmailBlastFlyer.com offers three flyers: “The Works” | “The Bargain Flyer” |and “Text Only” — all the prices are reasonable and the amount emails blasted, realistic…. 6,000
We are looking for your comments!
Isabel
www.emailblastflyer.com
a service of Isabel Smith Art and Design www.isabelsmith.com
Tags: content, drafts, email blast flyer, proofs, target audience
